Design Ideas for Chilli Sauce Labels and Logo

For this brief I wanted to promote, persuade and inform that chilli sauce is good to an audience of younger and older adults and other people that are already interested and like chilli, I have created 4 labels for Extra Hot, Hot, Original, and Mild Sauce. This will then lead on to create recipe cards for each type of sauce so the users can put the sauce to good use.

Here is the first process of my logo design to put onto my labels, I experimented with different brush strokes, layouts and colours to see which one looked the best to carry on with for further design.

I then went on to creating the label by adding background colour and type to create stylistic piece to become eye grabbing if it was in a context on a supermarket shelf.

But from my first Crit I needed to improve on creating more personality and impact so that they would stand out from other designs in the supermarket so that they would be seen.